Client: Fit Squad - Gym - Physical Fitness Center
Category: Wall Graphics - Art Direction
We accepted this project for its challenging nature! There was a huge empty wall that we needed to fill with not only creative art, but also one that has a meaning behind it. It was important to us to create a motivating and challenging design inspired by the brand colors and message. We studied the workout flow, and we made an efficient subdivision of spaces according to the workout type in the area.
We translated it into the intensity of the illustration and quotes selection and placement.